CMC Member Meet-up: Refining your Brand Purpose & Positioning

Following the success of our recent panel event: Purpose, Passion & Positioning to Drive Profit, this practical session is designed to guide members through the process of refining their brand purpose and positioning in order to connect with their target market.

Learn the art of effective brand positioning and how to apply this to your business.

This hour of power guided session will help you to:

• Understand the power of effective brand positioning
• Learn how other businesses have set themselves up for success by communicating their brand's purpose and "why"
• Reveal and define the "Why" of your business - why you are in business, the problem you set out to solve
• Communicate succinctly "How" your business solves for this
• Articulate "What" you deliver to your customers
• Create an impactful UVP (unique value proposition)
• Develop your brand positioning hierarchy
• Develop your key messages for use in marketing communications

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This interactive session will leave you with a brand blueprint for immediate implementation.

Register to secure your place today!