Broad Voices, with Jo Stanley

In this episode of the Chief Meta Chicks podcast, Jo Stanley shares her journey of launching Broad Radio, a platform designed for women, by women. Jo shares an honest account of the highs and lows in her journey including the challenges of creating and testing a Minimum Viable Product (MVP), navigating the investment landscape and the benefits of crowdsource funding. Jo also delves into the technical aspects of building the app, leveraging PR for community engagement, and her innovative commercialisation strategies.

The conversation highlights the significance of intentionality in business and the power of collaboration in achieving success. In this engaging conversation, Nickie Gibson and Jo Stanley discuss the evolving landscape of marketing, emphasizing the importance of relevance, engagement, and conversion over traditional metrics. They explore the unique opportunities for women-focused brands and the challenges of entrepreneurship, sharing personal experiences and insights. The discussion highlights the need for patience int he startup journey, the significance of understanding the female audience, and the critical role of marketing in business success. Jo offers valuable advice for aspiring entrepreneurs, stressing the importance of self-awareness and seeking support.

Takeaways

• Broad Radio is an app based radio platform built by women, for women
• Jo's MVP involved live streaming on social media for two years
• Crowdsource funding allows for community involvement and control
• PR is essential for gaining visibility and credibility
• Community engagement is key to building a loyal audience
• Commercialisation strategies should focus on deep partnerships
• Flexibility in roles can enhance team dynamics and creativity
• Intentional decision-making is vital for business success.
• The new model of marketing focuses on engagement and conversion
• The founder journey is filled with highs and lows
• Understanding your audience is crucial for effective marketing
• Patience is essential in the startup process
• Women are seeking spaces where they feel understood and valued
• Self-awareness and support networks are vital for entrepreneurs

Sound Bites

• "This is the radio I didn't know I needed"‍‍
• "Equity Crowdfunding is within your control"
• "You have to have a hundred meetings to get anywhere"
• "Relevance, engagement and conversion are the future"
• "Women control 80% of household spending"
• "Impressions are rubbish; we need to focus on conversion"

Chapters

00:00 Introduction to Broad Radio and Its Vision

02:01 The Journey of Creating an MVP

05:28 Navigating the Investment Landscape

09:06 Building the App and Technical Infrastructure

13:16 Understanding Crowdsourced Funding

20:57 Launching Broad Radio and Initial Success

27:01 Leveraging PR and Community Engagement

35:06 Commercialization Strategies for Broad Radio

38:38 The Shift in Marketing Metrics

41:43 Engaging Women-Focused Brands

46:02 The Roller Coaster of Entrepreneurship

48:28 Navigating the Unknowns of Business

53:12 The Importance of Patience in Startups

55:52 Future Partnerships and Opportunities

01:00:29 Targeting the Female Audience

01:04:43 Advice for Aspiring Entrepreneurs