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Episode Description
Boob Armour was born after Suzie underwent a series of tests for breast cancer, which fortunately came back negative. During the process Suzie’s surgeon asked her whether she had experienced breast trauma before. Curiosity got the better of her and she took it upon herself to do some research, particularly in sport and she discovered many women and girls playing contact sport sustained breast injuries when only wearing a sports bra, and often the resultant lumps would present as cancer.
Boob Armour is a revolutionary breast protection product designed to protect and empower females in their pursuit of physical activity. Boob Armour is not just a product; it is a symbol of female strength, resilience, and determination. By combining functionality, style, and safety, Boob Armour allows females to push their limits and embrace their full potential.
Suzie has collaborated with experts in the fields of design, engineering, and sports medicine to ensure that Boob Armour meets the highest standards of quality and performance. This approach has seen her sign several partnerships with sports organisations and she was also the recipient of the 2023 Emerging Entrepreneur of the Year award at the Women’s Agenda Leadership Awards.
This interview covers a number of great topics, including:
- The lack of protective gear for female athletes and the importance of breast health.
- The unique challenges faced by women in sports.
- The science behind breast protection, and
- The importance of cash flow and financial literacy when building your start-up or running a small business.
You can find out more on the Boob Armour website and you can connect with Suzie on LinkedIn.
Episode Transcript
Chapters
00:00 Introduction to Boob Armour and Its Mission
02:31 The Importance of Breast Protection in Sports
05:47 Understanding the Science of Breast Protection
09:10 Challenges in Women's Sports Equipment
10:44 The Journey of Launching Boob Armour
15:15 Navigating Business Challenges and Legal Issues
25:07 Growth and Evolution of a Business
26:38 Celebrating Successes in Entrepreneurship
29:34 Learning from Challenges and Mistakes
36:23 Understanding Cash Flow and Financial Literacy
39:19 Empowering Young Girls Through Sports
40:13 Future Aspirations and Product Development
41:15 Advice for Aspiring Women Entrepreneurs